06-12-2006, 12:22 PM
As co-ordinator of „Germany – Land of Ideas“, Mike de Vries underlined how thrilled he was that Claudia Schiffer was involved in the campaign: “The series of placards radiates humour and intelligence. It is a fitting example of the realisation of a creative idea, which convinces through the marketing of a supposedly challenging topic with fun and humour.”
For Gerhart Maier of Invest in Germany, the campaign offers an ideal opportunity to playfully portray the strengths of the economic and technological centre that is Germany. “This campaign is unique: never before has an international supermodel promoted her country in this way. Claudia Schiffer presents Germany not only with renowned characteristics like quality and thoroughness. She also conveys a likeable and attractive image of the country. Germany is being promoted as the 'Land of Ideas' - a phrase coined by President Horst Koehler - and a cosmopolitan, innovative, modern countryAlongside Claudia Schiffer, the world renowned German photographer Peter Lindbergh is also involved in the campaign. His images have been published in magazines such as Stern, the New Yorker and Rolling Stone, amongst others. As a fashion photographer, his services are regularly employed by top designers such as Hugo Boss, Giorgio Armani, Calvin Klein and Jil Sander. In 1997, he won the International Fashion Award for best fashion photographer.
For Gerhart Maier of Invest in Germany, the campaign offers an ideal opportunity to playfully portray the strengths of the economic and technological centre that is Germany. “This campaign is unique: never before has an international supermodel promoted her country in this way. Claudia Schiffer presents Germany not only with renowned characteristics like quality and thoroughness. She also conveys a likeable and attractive image of the country. Germany is being promoted as the 'Land of Ideas' - a phrase coined by President Horst Koehler - and a cosmopolitan, innovative, modern countryAlongside Claudia Schiffer, the world renowned German photographer Peter Lindbergh is also involved in the campaign. His images have been published in magazines such as Stern, the New Yorker and Rolling Stone, amongst others. As a fashion photographer, his services are regularly employed by top designers such as Hugo Boss, Giorgio Armani, Calvin Klein and Jil Sander. In 1997, he won the International Fashion Award for best fashion photographer.
